Aqua Serene is an aquatic and hydroponic supply store with brick-and-mortar locations in Eugene and Ashland, Oregon, and an online store. Using the foundation that the brand had developed on its own, I conducted a redesign of the Aqua Serene brand assets, in order to strengthen their visual identity and highlight what makes Aqua Serene unique from its competitors.
Aqua Serene's current brand identity is unfocused, and fails to represent both hydroponic and aquatic products found in their stores.
Rebrand Aqua Serene, and equally represent their available products across all media.
Expanding upon the redesigned logo, I developed a set of brand guidelines to be implemented across all Aqua Serene branded elements.
After creating a new look and voice for the Aqua Serene brand, I developed a set of advertising materials using the guidelines that had been established.
If my brand redesign elements and campaign executions were to be implemented, customers would see a greater consistency in representations of the brand, making Aqua Serene more top-of-mind when selecting a location from which to buy their products. As a result of my research of the brand and strategy developed with the consumer in mind, I believe this rebrand of Aqua Serene would be incredibly beneficial to the growth and success of the brand in the future.