Before creating content, we completed extensive research on our target demographic.
Using our research, we came up with a social campaign strategy that would interest potential subscribers.
With the strategy, I created social media content that our target demographic would want to engage with.
After gaining an understanding of the target demographic for Vooks, I developed a library of content to be used on all social media channels. This content was intended to complement the existing brand imagery developed by the creators of Vooks, so that the brand identity on social media was consistent with what consumers would be seeing in the app. Through the Vooks social channels, we were able to build engagement with a possible consumer base before the release of the app in November 2018.
(NAV: Side scroll to view.) By integrating the characters featured in Vooks stories with stock photos, I created a unique collection of visual social media content for all Vooks social media accounts.
After designing each image, a caption was created which featured a product detail of the Vooks app, along with a few hashtags that would make the post easier to find for our target demographic. Each post was then prepared and optimized for each social media platform, so that our audience would be receiving the best version of the post for whatever platform that they were using.
Using the brand guidelines established by the Vooks team, I organized the information into a set of brand guidelines for the launch of the app, to be used throughout all in-app and social executions. (NAV: Forward - Click on right side of page. Backward - Click on left side of page. Fullscreen view - Click HERE.)
(NAV: Static web page prototype, scroll down to view.) I also assisted with the design of the Press Section of the official Vooks website, building a detailed wireframe for use when implementing the final design.