This brochure is designed with an accordion fold, allowing for it to be viewed as a folded book, or two separate spreads. Both views provide the same content, but a slightly different user experience.
The brochure breaks beginning beekeeping into three main sections: GloryBee introduction, resources for detailed information, and startup material kits. The products featured in this brochure are all available for purchase through GloryBee's website, or in their factory store.
Side one and side two feature two different "stories." The first side is informative, and the second side provides beekeeping inspiration.
(NAV: Side scroll to view.) Side one of the brochure outlines the basics of beekeeping, simplifying the information to keep from overwhelming to the reader. The sections are supplemented with products sold at GloryBee, to encourage them to use GloryBee as their supplier for beekeeping-related materials.
(NAV: Side scroll to view.) Side two of the brochure (which includes the front and back cover) displays a welcome message with macro-bee imagery, to inspire the reader to join the GloryBee family of beekeepers. I made the decision to use this half of the brochure for this purpose, knowing that turning the brochure from side one to side two would involve a disruption in the reader experience, providing an opportunity for a transition from information to inspiration.