Brand Redesign (spec.)
Aqua Serene is an aquatic and hydroponic supply store with brick-and-mortar locations in Eugene and Ashland, Oregon, and an online store. Using the foundation that the brand had developed on its own, I conducted a redesign of the Aqua Serene brand assets, in order to strengthen their visual identity and highlight what makes Aqua Serene unique from its competitors.
Here's what implementation could do.
If my brand redesign elements and campaign executions were to be implemented, Aqua Serene could go from brand with a scattered identity to one that knows who they are, who they’re speaking to, and why their audience would want to listen to them. From Aqua Serene’s digital presence to their brick-and-mortar storefronts, customers would see a greater consistency in representations of the brand, making Aqua Serene more top-of-mind when selecting a location from which to buy their products. As a result of my research of the brand and strategy developed with the consumer in mind, I believe this rebrand of Aqua Serene would be incredibly beneficial to the growth and success of the brand in the future.